Enormous Brands creates a song for Reliance General Insurance, India to celebrate Worlds Women's Day
Ajay Verma, Co founder Enormous
A leading General Insurance company in India.
Leading Indian Independent Ad agency. Specializing in Brand positioning/ re-positioning, Digital communication and creating new age brand conversation.
Goes viral - Participation from across the world for #Womentum. The song is sung by Usha Uthup, a legendry singer to celebrate International Women's Day, 2021.
With a pledge to constantly uplift the spirit of women across, Reliance General Insurance, a 100% subsidiary of Reliance Capital has launched a digital campaign 'Womentum’ to celebrate women from different walks of life on the occasion of International Women’s Day. A special music video featuring the Indie-pop, jazz, and playback singing legend, Usha Uthup, who has inspired an entire generation of women created a buzz on the social media platforms for 4 days.
#Womentum! is an anthem that acknowledges & salutes the spirit of millions of amazing Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum.
As a part of the campaign, RGI also conducted a survey which aims to promote financial prudence and independence amongst millennial women. The findings of the survey showed that 98% of the women believe that there should be more women centric health add-ons in the health insurance .With Financial security being a top priority, the data revealed that as many as 61% of women investors in health insurance are the sole decision makers and financial security for their family has become the topmost trigger for buying health insurance, with the rise in medical cost and in number of new diseases.
Reliance General Insurance has always believed in empowering women to be ambitious, self-driven and most importantly financially independent. Through this campaign, RGI encourages them to celebrate and cheer their journey - To live bold. Live smart. Live the Womentum. This campaign is live over all social media platforms where RGI is inviting men and women from across the nation, to become a part of the Womentum challenge, to share their stories of inspiration and strength in form of reels with the anthem and keep up the Womentum.
The campaign was a global success and garnered a total of one and half million views across platforms and had participation from across the globe.
Credits for the video : https://www.instagram.com/p/CL8f-3mBchW/
Singer - Usha Uthup
Music Composer -Gaurab Chatterjee
Creative Conceptualization & Video - Enormous Brands
Management Team - Ajay Verma
Creative Director - Shubhojit Sengupta
Lyrics - Tanisha Sharma
Creative Team - Sainath Gawade, Ananthu Gopinathan
Account Management - Sandeep Patwardhan, Tejashree Hardikar, Krishnendu
Ajay verma
Enormous Brands
+91 98212 37834
ajay@enormous.be
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Reliance General Insurance celebrates today’s women on World Women’s Day
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